Photo Credit: CFS-NL
Education is a Right!
Canadian Federation of Students-NL
Newfoundland had just published The Green Report, a controversial report that recommended austerity measures to tackle provincial debt. One such measure was cutting Secondary Education funding, which would lead to tuition increases. The Canadian Federation of Students-NL needed to bring attention to this issue and push students to protest. The campaign needed a style that was loud and rebellious, but still approachable to the general public. I decided to go with a Pop-art style which blended safe, but demanding, screaming for attention wherever it was displayed. The iconography stood out strongly in media coverage of the protests, and attendants praised the t-shirts and buttons, which I still see being worn by students a year later.
Canadian Federation of Students-NL
Newfoundland had just published The Green Report, a controversial report that recommended austerity measures to tackle provincial debt. One such measure was cutting Secondary Education funding, which would lead to tuition increases. The Canadian Federation of Students-NL needed to bring attention to this issue and push students to protest. The campaign needed a style that was loud and rebellious, but still approachable to the general public. I decided to go with a Pop-art style which blended safe, but demanding, screaming for attention wherever it was displayed. The iconography stood out strongly in media coverage of the protests, and attendants praised the t-shirts and buttons, which I still see being worn by students a year later.
A slightly different tone, these images still make use of the brand colours and font. I had to pick out key sentences from guest speakers at an event we hosted. These were very popular on Instagram, and the guest speakers appreciated them.
